AirAsia needed short-form content that could sell destinations across a wide regional footprint without losing consistency of tone. Instead of briefing a different creator in each country, they commissioned one series — one voice, one edit style, one feed.
The result: 10 Reels built to work in isolation on a destination's country account, or stacked together to tell a network-wide story.
A preview of the series — full content library available on request.
Destination Campaign packages start at $8,000 for 4 short-form assets — scope scales with network size and market ambition.