Client · KAYAK × Tourism WA Year · 2024 Scope · Multi-platform Campaign

Showcasing Western Australia.

A joint campaign with Tourism WA and KAYAK built to meet the same audience at two stages of the funnel — inspiration on social, intent on the OTA.

1.2M+
Organic Views
100K+
Engagements
2
Regions Covered
2x
Partner Amplification
The Project

One trip. Two partners. Two funnels.

Tourism WA needed inspiring destination content for Perth and Margaret River. KAYAK needed creative that would perform on their booking-intent audience. Co-funding one creator let both partners activate the same shoot across different stages of the traveller journey.

The creative was designed dual-use from day one — a softer, story-led cut for Tourism WA's destination feeds, and a punchier, CTA-driven cut for KAYAK's paid placements.

  • PartnersKAYAK · Tourism WA
  • RegionsPerth · Margaret River
  • PlatformsInstagram, TikTok, Paid Social
  • DeliverablesShort-form video, editorial photo set, paid cuts
  • RoleCreative Direction, Shoot, Edit, Talent
The Work

Selected Reels.

A preview of the series — full content library available on request.

Next Step

Running a destination + partner campaign?

Hosted Campaign packages start at $8,000 — scope scales with regions, partners, and paid usage rights.

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