Client · Taipei Tourism Year · 2024 Scope · Awareness Campaign

Introducing Taipei to Australia.

2.5M+
Instagram Views
20K+
Engagements
4
Short-form Reels
AU
Target Market
The Project

A new destination, a familiar audience.

Taipei Tourism wanted to grow awareness among Australian travellers already considering a short-haul Asia trip. The creative brief: showcase the city's culture, food, and landmarks in a way that felt editorial, not touristic.

Four Reels were built as a matched set — same visual language, different angles of the city — so the feed reads as a single campaign instead of four one-offs.

  • ClientTaipei Tourism
  • Deliverables4 × Short-form Reels
  • PillarsCulture · Food · Landmarks
  • PlatformsInstagram, Creator Amplification
  • RoleCreative Direction, Shoot, Edit, Talent
The Work

The four Reels.

Embeds coming — full content library available on request.

Next Step

Launching a destination into a new market?

Hosted Campaign packages start at $8,000 — a single creator, one shoot cycle, a matched set of Reels your audience already trusts.