Visit Canberra's brief was specific: shift the perception of Canberra among interstate travellers, and do it through creator-led short-form that outperforms their existing social benchmarks.
The series ran across three pillars — nature, culture, and experiences — each crafted to answer an implicit objection about why Canberra is worth the trip.
A preview of the series — full content library available on request.
Hosted Campaign packages start at $8,000 — built to change how an audience sees a destination, not just how often they see it.